If you’re currently experiencing slow sales on Poshmark or Depop, you’re not alone. Every business has its ups and downs, including online reselling. The good news is that the secondhand market will reach $51 Billion by 2023. Apps like Poshmark and Depop are making it easier for shoppers and sellers to extend the life cycle of an item and make extra money. Sustainable shopping is here to stay. Use these 7 tips to work on your marketing strategy when sales are slow.
7 Proactive Ways To Market Your Business
The best thing you can do for your closet is to list (or relist) items as often as possible. Not everyone has time to source for new items to sell, but you can still keep your closet fresh by relisting your old posts. Freshen up the content, add new photos, and keep the descriptions as accurate as possible. Don’t forget to check for spelling errors too.
If you’re worried about deleting an item that has more than 20 likes, it doesn’t matter. Relist it. People like items for different reasons, but if they are serious about buying something, they’ll buy it or make an offer.
Make relisting part of your marketing strategy!
Tip: Relisting can be very time consuming, so you might want to do a few posts a day, so you don’t get overwhelmed.
2. Take New Photos
People love great photos (just look at Instagram), and great images sell clothes. Take a peek at your closet and update any images that aren’t doing the items justice. If you don’t have a light kit, take advantage of natural light and shoot your pictures in the morning. Create a cohesive theme for your closet and switch between flat-lays, or modeling photos to best display the dress or top you want to sell.
Tip: Don’t rush through this process. Make sure the photos will capture someone’s attention and get them to stop scrolling. The picture is the first thing that shoppers are going to see, make sure it’s a good one!
3. Update Descriptions
Keywords are going to help you get noticed. When sales are slow, spend time updating product descriptions, and be as descriptive as possible. Just like a good photo will captivate a shopper’s attention, the right keywords will lead shoppers directly to your closet. Describe the item as thoroughly as possible. Think of words you would use to search for an item. For example, your post could end up buried in the sea of posts if you use the description “black top.” But add, “Free People black lace bell sleeve button-down top,” and you might have a better chance of showing up first in the results.
4. Work on your Marketing Strategy
Take time to review your sales report. See what brands are selling and what brands are not. Batch content for your IG account or find new ways to attract shoppers to your closet. For example, I created this blog post you’re reading and the ones below, offering tips to Posh and Depop users. I also linked my closets in the posts. Find me on Poshmark @AlohaAlex and Depop @AlohaAlex.
- Where to Get Clothes to Sell on Poshmark and Depop
- 8 Simple Tips To Make More Sales on Poshmark in 2020
Connect your Pinterest account to your closet to get more exposure and use the offer to likers button to offer a discount to shoppers. Experiment with different marketing techniques to see what works for your online reselling business.
5. Source New Items
If you’ve listed all your new inventory and relisted everything in your closet, then get out there and pick up a few new things to sell. However, if you’re not selling and haven’t sold anything in months, I wouldn’t recommend buying too much. The goal is to make money, not spend everything you earn on inventory that isn’t moving. Always check the price comps and stick to brands that you know you can sell.
6. Lower Prices
When you lower prices, there is always that one person who will offer you less. I try to be as reasonable as possible with my prices, but sometimes it’s not worth losing a sale over a few dollars. Consider how much you paid for the item, how long you’ve had it and how many offers you’ve received. If it’s been sitting in your closet for over a year, accept the offer.
7. Send offers to Likers
This is one of my favorite ways to negotiate sales. When someone sends a lowball offer, I’ll usually send them a message asking if they think my counter offer is reasonable (and within their budget) before I send the counter. Most buyers are also sellers, so they understand the process. Everybody wants a good deal, be reasonable with your prices, and communicate with your clients.
Still wondering what to do when sales are slow on Poshmark? Relist items in your online closet, update photos and descriptions, and work on your marketing strategy. Business will pick up soon, and you’ll already be ahead of the game when it does. Hang in there and be proactive! You’ve got this.
Do you have any favorite tips and tricks for when sales slow on Poshmark and Depop? Send us a message, and we’ll add it to the list!
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