Everybody loves a good story, especially one that inspires, motivates and turns visitors into clients. I’m Alex Cerball, a journalist and professional writer with more than 10+ years of experience sharing stories on TV, print and social media. I specialize in writing SEO optimized + well-researched in-depth blog posts and articles. Topics include Marketing, Branding, Travel, Empowering Women in Business, and Sustainable Fashion.

Email: hello@alexcerball.com 

Visit my WRITING PORTFOLIO for samples of my work.

Let’s create a content strategy for your brand or company. I focus on creativity, quality, punctuality, and style to connect brands through engaging content that generates traffic and leads.

I have more than 10 years of experience telling stories as an anchor/news reporter for NBC, ABC, FOX, and the San Diego Union-Tribune in San Diego, San Francisco, Hawaii, and Arizona.

alex writer


“Alex has helped elevate our brand messaging to the next level. Her dedication to her work is unmatched. She submits all her assignments in early, implements feedback regularly and because of her work we have seen a spike in our SEO. I would highly recommend Alex to anyone needing a dedicated and talented writer.”

Kaitlin, McMillan Creative

“Working with Alex on my own creative journey has been motivating, easy, and exciting. She is not only extremely responsible and reliable but is a creative partner who can take on a vision, execute, and flow with it. I look forward to working with her for many years to come.”

Brandy, Butiqe app

“Working with Alejandra has been great! She provided high quality, fast work and communicated clearly. I definitely would recommend her to others and will continue to use her on future projects.”

Bryndee, Our Flipping Family


  • Content Strategy
  • Sponsored posts
  • Social Media Coverage
  • Press Trips
  • Article/Blog Writing
  • Newsletter Mentions
  • Ghostwriting
  • Brand Promotion

Connect with me on LINKEDIN!



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