I help Travel, Lifestyle + Fashion brands get noticed, elevate their content, and build trust with their audience.

One & Only Palmilla
Visit Oxnard
Salty Crush

Welcome to alexcerball.com, a Travel + Lifestyle Blog that covers travel, style, wellness, and tips for living your best life. My mission is to share compelling and honest Travel + Lifestyle tips, guides & resources to empower you to pursue your passions and start exploring.

About Me

I’m an award-winning journalist, travel + lifestyle blogger, and former news reporter with more than 10+ years of experience sharing stories on TV, print, and online. My stories have been broadcast/published on ABC, NBC, FOX News, the San Diego Union-Tribune, and Thrive Global

  • Experienced Solo Traveler
  • Mindful Mama
  • Based in Australia, from California
Brisbane Travel Blogger

Blog Audience

  • Women between 25-35 years old
  • Top 3 Countries: USA, Australia + Canada
  • Interests: Travel, Fashion, Sustainability, Motherhood

Email me to request a media kit: hello@alexcerball.com.

How we can work together:

Branded Content

I focus on delivering creative, well-researched, SEO optimized, authentic content in a conversational style.

Freelance Writing

Need content for your site? Let’s create compelling blog posts that build trust and foster loyalty with your audience. Send me a message to discuss your goals and brand voice.

Social Media Campaigns

Love Instagram? We can deliver creative social media campaigns that include posts and IG stories.

Let’s connect. Contact: hello@alexcerball.com



Alejandra collaborated with JUCY to write a travel blog for our website and she delivered on-time, valuable content for our audience. She was efficient and really easy to communicate with and I’d recommend working with her on your blog writing and creative needs.”

  • Ashley, JUCY.com

“Alejandra wrote a guest blog for our organization that was so impressive we immediately hired her to write 10 more. She is efficient, communicative, and professional. Her articles are keyword dense, information-rich, methodical, and well researched. We will absolutely be working with her again.”

– Brittney, VisitOxnard.com


We love working with Alex as one of our ambassadors! She is always a pleasure to collaborate with and is both reliable and quick to deliver a very high standard of written and photo content. We highly recommend her!”

– Mary, Salty Crush

Alejandra has been a pleasure to work with.  She wrote a comprehensive product review for our brand, featuring keywords, SEO links, and personal experiences.” 

Tracey, Cake Maternity

Alex interprets my ideas with little explanation. I feel like I am working with a friend, she is so warm and understanding. I would highly recommend hiring Alex, she is a true professional.”

– Karina, Limonge Sustainable Handbags

Alejandra was a great pleasure to work with. She was incredibly reliable, efficient and we really appreciated her cooperation with our client. I look forward to working with her again in the near future.”

– Nicole, Yoghurt Digital

“Alex has helped elevate our brand messaging to the next level. Her dedication to her work is unmatched. She submits all her assignments in early, implements feedback regularly and because of her work we have seen a spike in our SEO. I would highly recommend Alex to anyone needing a dedicated and talented writer.”

– Kaitlin, McMillan Creative