A Travel + Lifestyle Blog highlighting top destinations, travel tips, packing guides + inspiration to motivate you to start exploring mindfully today.


Red Floral Boho Maxi Dress

Hi, I’m Alex!

I’m a professional journalist and writer with more than 10+ years sharing stories as a TV news reporter/anchor in Hawaii, California, and Arizona.

Today, I work with Travel + Fashion brands to elevate their content. I’m also the Editor of alexcerball.com, a Travel + Lifestyle blog covering style, top destinations, and travel tips based in Brisbane, Australia.

My mission is to share compelling and honest tips, guides, and resources to empower you to pursue your passions, live freely and start exploring.

On the blog, you’ll find inspiration for your bucket list, travel + adventure itineraries, style guides, and bold ideas to get what you want in life, love, and your career.

Live a Life You Love, With Style!

I help Travel, Lifestyle + Fashion brands get noticed, build trust with their audience, and start selling.

lifestyle copywriter

If you need: 

  • Compelling content that builds trust and fosters loyalty
  • Website copywriting to generate sales and leads
  • A voice that fits your brand identity

Let’s connect. Contact: hello@alexcerball.com

fashion writer


  • SEO Copywriter for your Lifestyle, Travel or Fashion brand
  • Content Writing that people and Google will love
  • Social Media Marketing to connect and engage with your audience
  • Website Copywriting to generate sales
Join the list.


“Alejandra wrote a guest blog for our organization that was so impressive we immediately hired her to write 10 more. She is efficient, communicative and professional. Her articles are keyword dense, information rich, methodical and well researched. We will absolutely be working with her again.”

Brittney, VisitOxnard.com

“Alex interprets my ideas with little explanation. I feel like I am working with a friend, she is so warm and understanding. I would highly recommend hiring Alex, she is a true professional.”

Karina, Limonge – Sustainable Handbags

“Alex has helped elevate our brand messaging to the next level. Her dedication to her work is unmatched. She submits all her assignments in early, implements feedback regularly and because of her work we have seen a spike in our SEO. I would highly recommend Alex to anyone needing a dedicated and talented writer.”

Kaitlin, McMillan Creative

“Working with Alex on my own creative journey has been motivating, easy, and exciting. She is not only extremely responsible and reliable but is a creative partner who can take on a vision, execute, and flow with it. I look forward to working with her for many years to come.”

Brandy, Butiqe app