I’m Alex,

Journalist + Editor of

I help Travel, Lifestyle + Fashion brands get noticed, elevate their content, and build trust with their audience.

I’m a professional journalist based in Australia & a former news reporter/anchor in Hawaii, California, and Arizona.

On the blog, you’ll find inspiration for your bucket list, travel + adventure itineraries, style guides, and bold ideas to get what you want in life, love, and your career.

My mission is to share compelling and honest Travel + Lifestyle tips, guides & resources to empower you to pursue your passions and start exploring.

Live a Life You Love, With Style!


If you need: 

  • Compelling content that builds trust and fosters loyalty
  • Website copywriting to generate sales and leads
  • A voice that fits your brand identity

Let’s connect! Contact


  • SEO Copywriter for your Lifestyle, Travel or Fashion brand
  • Content Writing that people and Google will love
  • Social Media Marketing to connect and engage with your audience
  • Website Copywriting to generate sales


“Alejandra wrote a guest blog for our organization that was so impressive we immediately hired her to write 10 more. She is efficient, communicative, and professional. Her articles are keyword dense, information-rich, methodical, and well researched. We will absolutely be working with her again.” – Brittney,

“Alejandra has been a pleasure to work with.  She wrote a comprehensive product review for our brand, featuring keywords, SEO links, and personal experiences.” – Tracey Montford, Cake Maternity

“Alejandra was a great pleasure to work with. She was incredibly reliable, efficient and we really appreciated her cooperation with our client. I look forward to working with her again in the near future.” – Nicole, Yoghurt Digital

Alex interprets my ideas with little explanation. I feel like I am working with a friend, she is so warm and understanding. I would highly recommend hiring Alex, she is a true professional.” – Karina, Limonge Sustainable Handbags

“Alex has helped elevate our brand messaging to the next level. Her dedication to her work is unmatched. She submits all her assignments in early, implements feedback regularly and because of her work we have seen a spike in our SEO. I would highly recommend Alex to anyone needing a dedicated and talented writer.” – Kaitlin, McMillan Creative