Before you start sourcing inventory for your online reselling business, it’s a good idea to get familiar with the best brands to sell on Poshmark. Whether you’re shopping at thrift stores, sample sales, or sourcing online, nobody wants to waste time buying clothes that don’t sell.
In this post, you’ll learn how to create a branding + marketing strategy for your biz with data straight from the source to take your Posh closet to the next level.
- What brands sell best on Poshmark
- Why you should get to know your audience
- Tips on branding your reselling business
- Ways to promote your closet
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Top-Selling Brands on Poshmark 2020
The Poshmark Trend Report was designed to help you make smart decisions on what’s trending on the app. It’s your go-to guide for the top-selling categories and brands defined by order volume this year.
Best Women’s’ Brands to Sell on Poshmark
- lululemon athletica
- Free People
- Victoria’s Secret
- American Eagle Outfitters
- PINK Victoria’s Secret
- J. Crew
- Old Navy
Top Brands to Sell on Poshmark: Men’s
- Polo by Ralph Lauren
- Under Armour
- lululemon athletica
- American Eagle Outfitters
Best Home Brands to Sell on Poshmark
- Rae Dunn
- Bath & Body Works
- Kate Spade
- Pottery Barn
- Urban Outfitters
- Pier 1
Best Luxury Brands to Sell on Poshmark
Poshmark Tips: Take Your Reselling Business to the Next Level
When it comes to selling clothes online, create a strategy to get your items noticed. If you want people to stop scrolling when they see your pictures, focus on your images, descriptions, and connecting with your customers. Pay attention to the data – aka your sales report to monitor trends of the best brands selling in your Poshmark closet.
Use these branding + marking tips to help you elevate your business.
1. Get to know your audience.
Just because you know what the top-selling brands on Poshmark are, doesn’t mean you should buy all of these brands to resell in your closet. Knowing who your customers are will help you understand what types of clothes they like to purchase. When someone buys something from your wardrobe, reach out to say thank you. Ask them what kind of brands they want to shop and invite them to shop in your closet again.
Every successful business has a strong brand. The images you use, descriptions, and how you engage with shoppers matters. Take your time shooting quality photos to make your pictures stand out. If you need help creating a cohesive theme, these photo apps make editing on your phone quick and easy. Use Canva to create a cover photo and branding images for your Poshmark closet.
Use keywords in descriptions, so your closet items show up at the top of the search.
3. Source Mindfully
Just because you sold a brand once doesn’t mean everything the brand makes will sell in your closet. When you’re shopping for clothes to sell, source mindfully. Stick to a budget, so you don’t end up with a pile of clothes that you can’t sell.
- Pay attention to the quality and condition of the item.
- Be honest in your descriptions.
- If the item is priced too high, then it might be worth passing up.
- Check comps to see what the garment has recently sold for to give you a ballpark idea of what you can expect to make.
4. Focus on the data
This is so important! Pay attention to trends of what’s selling in your own closet before you start sourcing. If you notice that several people are buying Free People Bohemian clothing, dig a little deeper to see what style or items they prefer. That way, you can start sourcing for clothes with a clear idea of what to look for.
Check out Poshmark’s blog to get the scoop on the latest trends and tips for selling.
While quality images and keyword-rich descriptions can help you rack up those Poshmark sales, don’t forget about promoting your closet.
- Let your friends and family know about your reselling business.
- Promote sales, deals, and new items on your social networking sites.
- Connect your Pinterest account to help you grow your business.
- Start an email list to let your customers know when you’ve got new merchandise in stock.
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Take advantage of the relisting feature and “offer/price drop button” to advertise sales and make more money on Poshmark. If you get a low-ball offer, never decline! Don’t waste your time getting offended; just send a reasonable counter-offer.
Not sure how to fix slow sales on Poshmark? Read this!
What are your favorite brands to sell on Poshmark? Let us know in the comments.
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