Thanks for visiting my website!  I’m so glad you’re here.  I’m Alejandra Cerball – a journalist, a writer and a travel/lifestyle blogger.   I have a passion for travel and adventure and my hope is to inspire you to start exploring or motivate you to follow your dreams!



I’m a staff writer for HER Magazine and I write about business, travel, and tech.  Before that, I was a news reporter covering national and local stories for nearly 10 years in places like Hawaii, San Francisco and San Diego.

Where I’ve worked:

  • KHON2, Hawaii
  • Al Jazeera’s AJ+
  • KRON4, San Francisco
  • Union-Tribune, San Diego
  • KGTV, San Diego
  • KYMA, Arizona





I grew up in Oxnard, California and went to Cal State University, Northridge.  I studied Broadcast Journalism and Psychology and have lived in LA, San Diego, San Francisco and most recently in beautiful Hawaii.  My family is from Bolivia and I’m fluent in Spanish.

I believe everyone needs a good mentor and I’m grateful for people who have helped guide me.  If you have any questions about my blog, travels, work or basically just want to say hello.  Send me a message!



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